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Essay from the year 2019 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: This essay examines the principles and requirements of succesfull strategic marketing on a broader level. Within this context, special emphasis is put on understanding customer behaviour and developing an implementable strategic marketing plan. In order to so, five strategic key targets are singled out and explained thereotically. In a second step, follwing this explanation, an exemplary marketing plan for Tesco PLC is created, based on the criteria established earlier.
Additional Information:
| Title | : Understanding and Planning Strategic Marketing. The Example of Tesco Plc. |
| Author | : |
| Item ID | : akeyDwAAQBAJ |
| Publisher | : GRIN Verlag |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 35 |
| Category | : Business & Economics |
| Published Date | : 2019-09-27 |
| Language | : en |
| Isbn 10 | : 334602301X |
| Isbn 13 | : 9783346023018 |
| Sale Info | : FOR_SALE |
| Price | : 14.99 EUR |
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